Winning in Omni-channel Retail Workshop - Win2023 Edition

This certification is awarded upon completion of the Winning in Omni-channel Retail Workshop - WIN2024 Edition, offered by the SHISEIDO+ Digital Academy. ​ Today’s consumers and their expectations are more omni-channel and complex in nature than ever, and brands require dynamic and up-to-date know-how, along with practical application skills, to keep up. In this workshop, participants will gain a solid understanding of the retail ecosystem and how to drive retail excellence. They will walk away with an Omni-channel Prioritization Framework Action Plan. Objectives​: Understand the key trends in the rapidly shifting retail ecosystem and how these impact your role. Understand the key principles of creating successful relationships with retailers to maximize sales. Identify priority improvements for your brand / organization for key areas within retail excellence. Plan an approach to win more of the digital shelf for your product or brand based on the Three Lever Approach: win with priority retailers, prioritize investment, implement to win. Understand how omni-channel is evolving for the future due to consumer wants and needs. Program Modules: Module 1: Retail in 2024: What you need to know and what it takes to win Module 2: Maximizing retail opportunities Module 3: Winning the digital shelf Module 4: Staying ahead - eCommerce trends for 2025 and beyond