Driving Business with Data Workshop - Win2023 Edition

This certification is awarded upon completion of the Driving Business with Data Workshop - WIN2023 Edition, offered by the SHISEIDO+ Digital Academy. ​ The consumer and business data we have are assets that will be our most competitive advantage. How do we begin to build an organization with a strong data-driven culture, that makes business decisions by “knowing” rather than “feeling”? This workshop highlights the key advantages and challenges to building and embedding a data-driven strategy, providing tools and frameworks to apply back to your business. Participants walk away with an action plan to embark on building a data-driven organization. ​ Objectives​: Understand data definitions, sources, different types of data, and their uses in business​ Identify gaps in your current organizational data collection​. Identify the right problems to solve or opportunities to create using data​. Generate and test hypotheses to solve business problems using the scientific method​. Understand how to identify and avoid cognitive biases when making data-driven decisions​ Maximize data value and empower employees by ensuring data accessibility at every level of the organization​. Program Modules: Module 1: Data - definitions, data inputs, problem definition. Module 2: Information - organizing inputs, asking the right questions, generating information through testing. Module 3: Knowledge - interpreting data, generating insight, avoiding cognitive bias Module 4: Wisdom - insight into action, empowering staff through data, storytelling, data culture