Mastering the World of Tiktok & Douyin

SHISEIDO+ Digital Academy’s Masterclasses are special multi-day, multi-hour events that provides unprecedented access to industry experts and the opportunity to gain insider strategies to improve participant capabilities and digital intelligence.

This two-day Masterclass on TikTok and Douyin answers most pressing short-form questions:

* Who are the beauty consumers on the platforms?
* How does the platform really work?
* What kind of tools are available to create and measure success?
* How do you work with the Creators and KOLs?
* What are some creative best practices on TikTok and Douyin?

Day 1 is dedicated to TikTok while day 2 to Douyin. Total, 8 hours Masterclass during 2 days.

Day 1: 

01 TikTok Magic – Value for the User 

02 Essence of TikTok – Value for Advertiser 

03 Power of TikTok – Reaching your consumers 

04 Driving successful Shoppertainment on TikTok via PACE framwork 

Day 2: 

01 Douyin and Shiseido China DTO  

02 Inspire New Business and More Possibilities 

03 Douyin Content Trends 

04 Mastering the World of Douyin - Acegent 

Criteria to earn credential:

-Attend the Masterclass or watch the recordings
-Answer 80% of the quiz questions correctly​.