Digital Marketing Fast-Track Workshop - Win2023 Edition

This certification is awarded upon completion of the Digital Marketing Fast-Track Workshop - WIN2023 Edition, offered by the SHISEIDO+ Digital Academy. ​ Marketing can no longer be thought of as “online vs. offline.” In fact, understanding the digital channels of marketing is a requirement for anyone in a marketing management role. While this world is ever changing, and the gamut of channels can be overwhelming, some key fundamentals hold true in spite of the rapid changes. ​ ​ This program is a deep intensive that covers the fundamentals of digital marketing strategy, planning, and implementation based on leading industry best practices. Objectives​: Understand the journey of a consumer today and discover what options are available to market your business online. ​ ​Identify your ideal consumer(s) so you can track the journey they go on to find you, your products, and/or your services. Understand what your consumers want, when they want it, and the role that data plays​ Use the knowledge of your consumer to create and distribute content that will attract and engage them in the right way at the right time​. Explore and understand how different digital channels can help with different ways of increasing engagement with your consumer​. Understand how to find and set your own KPIs that measure both efficiency and effectiveness​. Understand the most effective approaches to increase customer engagement in the post sale stage of the customer journey and beyond. Program Modules: Module 1:​ Today’s market landscape ​and the importance of staying ahead ​ Module 2:​ Audience development and triggers​ Module 3:​ Understanding your consumer​ Module 4:​ Attracting your consumer Module 5:​ Engaging your consumer Module 6:​ Caring for your consumer