Consumer Engagement Lab Workshop - Win2023 Edition

This certification is awarded upon completion of the Consumer Engagement Lab WORKSHOP - WIN2023 Edition, offered by the SHISEIDO+ Digital Academy. A two-day face-to-face in-depth Lab focused on embedding a consumer-focused, multichannel approach to increasing awareness, sales, and consumer loyalty. When working on a live brand challenge for a business brand or product, practical tools, and practices are used to ensure immediate and tangible application. Participants walk away with a campaign blueprint for the activity they can launch after the lab. Objectives​: * Apply the Get-To-By briefing method. * Critically analyze a target audience with empathy.​ * Recognize the critical moments for your audience in the consumer journey. ​ * Generate data signals that identify your audience. ​ * Create relevant, meaningful messages for your audience in the critical moments that matter. ​ * Identify the correct touchpoints for your messages, and select the most effective vessel. ​ * Measure the effectiveness of your campaigns, as well as the efficiency. Program Modules: 1. Start with your audience. 2. Consumer Journey - Customer Experience. 3. Consumer Journey - Moments that Matter. 4. Consumer Journey - Signals. 5. Consumer Journey - Message. 6. Content, Formats, and Channels​. 7. Measurement​. 8. Now Next Long​.