Maximizing Consumer Data within JBP Retailer Partnerships Workshop - Win2023 Edition

This certification is awarded upon completion of the Maximizing Consumer Data within JBP Retailer Partnerships Workshop - WIN2023 Edition, offered by the SHISEIDO+ Digital Academy. ​ This workshop highlights the key steps in building mutually solid relationships with retailers, focusing on the two key elements of consumer data and measurement. It will provide thought-provoking and practical steps to be applied back in business. Participants walk away with an action plan for how to apply these steps to their retailer relationships, through a JBP Insight Sheet and a Now, Next, Long plan. Objectives​: Understand the importance of retail relationships as a key growth area. Understand the importance of consumer data and how this is a valuable asset to the retailer, the brand and that collaboration is critical. Apply the methods and framework to a successful collaborative retailer relationship . Understand the key steps to effectively collect and gain consumer data, and build this into a JBP . Understand the importance of creating and knowing the right measurement metrics with a retailer within a JBP. Program Modules: Module 1:​ Today’s retail landscape Module 2:​ Data provides win-win for everyone Module 3: Collaboration - approaching JBPs in today’s world Module 4: Diving deeper into data