DLC eCommerce, D2C

The “eCommerce, D2C” certificate is one of the 9 certificates offered under the SHISEIDO+ Digital Academy’s “Digital Literacy Certification” program which is made up of three modules: (1) Discover Digital, (2) Deliver Digital, (3) Drive Digital. The program aims to progressively build fluency around various sub disciplines in the digital world. As part of the “Deliver Digital” module, this certification focuses on deepening knowledge around key domains such as e-Commerce, CRM, Social Media, so as to enable better day-to-day business decisions and collaboration. Curriculum & Earning Criteria There are 15 lesson units in this certification. To earn the certificate, student must be able to successfully pass a 10-question quiz for each of the lesson units. The lesson units are: eCommerce Strategy Pt 1 eCommerce Strategy Pt 2 eCommerce Strategy Pt 3 eCommerce Trends Mobile Mindset Google Analytics User Experience Part 2 User Experience Part 3 On Site SEO SEO Strategy SEO for eCommerce SEO for Mobile Product Content for eCommerce Merchandising for eCommerce Making the Most of Rating and Reviews