DLC Omnichannel and Retail Sales

The “Omnichannel and Retail Sales” certificate is one of the 9 certificates offered under the SHISEIDO+ Digital Academy’s “Digital Literacy Certification” program which is made up of three modules: (1) Discover Digital, (2) Deliver Digital, (3) Drive Digital. The program aims to progressively build fluency around various sub disciplines in the digital world. As part of the “Deliver Digital” module, this certification focuses on deepening knowledge around key domains such as e-Commerce, CRM, Social Media, so as to enable better day-to-day business decisions and collaboration. Curriculum Earning Criteria There are 16 lesson units in this certification. To earn the certificate, student must be able to successfully pass a 10-question quiz for each of the lesson units. The lesson units are: eCommerce Trends Digital Shelf Essentials Digital Shelf Strategy Digital Shelf Best Practice On Site SEO Digital Retail Media Strategy Digital Retail Media Best Practice Joint Business Planning Essentials Joint Business Planning Best Practice Retail Data Essentials Retail Data Best Practice Digital Measurement for Marketing Amazon Essentials Product Content for eCommerce Merchandising for eCommerce Making the Most of Ratings and Reviews