DLC Digital Foundations

"Digital Foundations” is the starting point in the “Digital Literacy Certification” program and is designed to help the student develop a broad understanding of the digital world in which the beauty consumers operate. A core program of the SHISEIDO+ Digital Academy, the “Digital Literacy Certification” program is a series of 9 certification pathways that aims to progressively build fluency around various sub disciplines in the digital world. Curriculum & Earning Criteria There are 14 lesson units in this certification. To earn the certificate, student must be able to successfully pass a 10-question quiz for each of the lesson units. The lesson units are: Social Media Mindset eCommerce Essentials Analytics Essentials Data and Targeting Essentials Content Mindset CRM Essentials Digital Transformation Essentials Omnichannel Strategy for CPG Brands Omnichannel Best Practice for CPG Brands Digital Measurement Essentials Consumer Centricity Mindset Intro to Search Marketing User Experience Part 1