DDLC Digital Foundations

"Digital Foundations” is the starting point in the “Digital & Data Literacy Certification” program and is designed to help the student develop a broad understanding of the digital world in which the beauty consumers operate. A core program of the SHISEIDO+ Digital Academy, the “Digital & Data Literacy Certification” program is a series of 10 certification pathways that aims to progressively build fluency around various sub disciplines in the digital world.

Curriculum & Earning Criteria
There are 13 lesson units in this certification. To earn the certificate, student must be able to successfully pass a 10-question quiz for each of the lesson units. The lesson units are:

Omnichannel Essentials

Data & Targeting Essentials

Personalization Essentials

Digital Media Essentials

Content Essentials

Digital Transformation Essentials

CRM Essentials

Data Analytics Essentials

Consumer Centricity Mindset

Data Essentials

Social Media Mindset

Digital Essentials

eCommerce Essentials