DDLC eCommerce D2C

The “eCommerce D2C” certificate is one of the 10 certificates offered under the SHISEIDO+ Digital Academy’s “Digital & Data Literacy Certification”. The program aims to progressively build fluency around various sub disciplines in the digital world.

This “eCommerce D2C” certification focuses on deepening knowledge around key domains such as e-Commerce, CRM, Social Media, so as to enable better day-to-day business decisions and collaboration.

Curriculum & Earning Criteria
There are 13 lesson units in this certification. To earn the certificate, student must be able to successfully pass a 10-question quiz for each of the lesson units. The lesson units are:

D2C eCommerce Essentials

Onsite Search Essentials

Onsite Search Best Practice

D2C eCommerce Strategy

eCommerce Analytics Best Practice

SEO Strategy

eCommerce Best Practice

Digital Shelf Essentials

Digital Shelf Strategy

Merchandising for eCommerce

Making the Most of Ratings & Reviews

Intro to Search Marketing

Product Content for eCommerce