DDLC Leadership in eCommerce

The “Leadership in eCommerce” certificate is one of the 10 certificates offered under the SHISEIDO+ Digital Academy’s “Digital Literacy Certification”. The program aims to progressively build fluency around various sub disciplines in the digital world.

This “Leadership in eCommerce” certification focuses on deepening knowledge around eCommerce business models and category management so as to enable better day-to-day business decisions and collaboration with retailers.

Curriculum & Earning Criteria
There are 10 lesson units in this certification. To earn the certificate, student must be able to successfully pass a 10-question quiz for each of the lesson units. The lesson units are:

Marketing Automation

eCommerce Business Models Essentials

eCommerce Business Models Strategy

eCommerce Strategy for Leaders

Category Management Essentials

Category Management Best Practice

eCommerce Essentials for Leaders

eCommerce Best Practice for Leaders

Joint Business Planning Essentials

Joint Business Planning Best Practice