DDLC Marketing

The “Marketing” certificate is one of the 10 certificates offered under the SHISEIDO+ Digital Academy’s “Digital Literacy Certification”. The program aims to progressively build fluency around various sub disciplines in the digital world.

This “Marketing” certification focuses on deepening knowledge around key domains such as e-Commerce, CRM, Social Media, so as to enable better day-to-day business decisions and collaboration.

Curriculum & Earning Criteria
There are 15 lesson units in this certification. To earn the certificate, student must be able to successfully pass a 10-question quiz for each of the lesson units. The lesson units are:

Digital Measurement for Marketing Best Practice

Marketing Localization Best Practice

Consumer & Shopper Insights Essentials

Martech Essentials

Marketing Automation

Making the Most of Ratings & Reviews

Merchandising for eCommerce

Digital Brand Building Best Practice

Intro to Search Marketing

Content Best Practice

Performance Marketing Essentials

Content Strategy

Customer Experience Essentials

Digital Marketing Strategy Best Practice

Email Marketing Best Practice