DDLC Media

The “Media” certificate is one of the 10 certificates offered under the SHISEIDO+ Digital Academy’s “Digital Literacy Certification”. The program aims to progressively build fluency around various sub disciplines in the digital world.

This “Media” certification focuses on deepening knowledge around key domains such as e-Commerce, CRM, Social Media, so as to enable better day-to-day business decisions and collaboration.

Curriculum & Earning Criteria
There are 16 lesson units in this certification. To earn the certificate, student must be able to successfully pass a 10-question quiz for each of the lesson units. The lesson units are:

Digital Media Strategy

PPC Best Practice

Ad Tech Essentials

Digital Media Best Practice

Segmentation Best Practice

Marketing Automation

Data Best Practice

Intro to Programmatic

Performance Marketing Essentials

Digital Retail Media Strategy

Digital Retail Media Essentials

Programmatic Best Practice

Retail Data Essentials

Digital Retail Media Best Practice

Retail Data Best Practice

Performance Marketing Best Practice