DDLC Social, Communications & Content

The “Social, Communications & Content” certificate is one of the 10 certificates offered under the SHISEIDO+ Digital Academy’s “Digital Literacy Certification”. The program aims to progressively build fluency around various sub disciplines in the digital world.

This “Social, Communications & Content” certification focuses on deepening knowledge around key domains such as e-Commerce, CRM, Social Media, so as to enable better day-to-day business decisions and collaboration.

Curriculum & Earning Criteria
There are 13 lesson units in this certification. To earn the certificate, student must be able to successfully pass a 10-question quiz for each of the lesson units. The lesson units are:

Digital Measurement for Marketing Best Practice

Marketing Localization Best Practice

Consumer & Shopper Insights Essentials

Digital Measurement for Marketing

Social Media Trends

Content Strategy

Brief Writing Best Practice

Digital Brand Building Best Practice

Data Analytics Best Practice

Social Media Best Practice

AI for Content Best Practice

Consumer Centricity Mindset

Content Best Practice